Juliet Peters is of counsel to Nimbus. She is the founder of a boutique transactional firm in Scottsdale which serves entrepreneurs and businesses in a variety of industries. She knows that the “bill for your conference table” model of law is exactly the opposite of what growing, middle market companies need—cost certainty and practical, nimble counsel who make it their job to know their client’s business.
Juliet has diverse experience as a lawyer—giving her a unique perspective into the day-to-day issues facing businesses. She knows what it is like to work inside a business crafting real-world strategy and de-risking without killing the business objectives. She gained her most valuable transactional experience as a vice president and in-house counsel for a large Phoenix ice cream franchisor. Juliet not only handled the company’s regulatory disclosures and helped run the legal department, but she also worked with the heads of all of the company’s business units including Human Relations, real estate, marketing, franchisee relations and product development. She was regularly tapped by C-suite executives to assess and address crisis situations, strategic issues and help guide interdepartmental business initiatives. In the last few years she has served as an outside general counsel and used those same skills to assist clients in green tech, ed tech, franchising, aesthetic device manufacturing, auto insurance products and the SaaS industry.
Juliet also understands re-invention. Law is actually a second career having spent her first as a journalist in television news for almost a decade. After completing her JD, cum laude at ASU in 1998, she began her legal career as a civil litigator at large Phoenix firm, tackling complex commercial disputes. She has also worked in the public sector representing the Arizona Department of Economic Security and supervising 380 lawyers and staff statewide as the Division Chief Counsel for the Child and Family Protection Division of the Attorney General’s Office. After leaving public law, she started her own practice from scratch. She believes in continual process improvement, flat fees and using emerging technologies and ideas to reinvent law with the client in mind.
Juliet is also an active member of the community. She is currently President of the Board for the statewide non-profit Prevent Child Abuse Arizona. She is on the board of the entrepreneurial members group Women at the Top and previously served as a founding member of the O’Connor House Domestic Violence Committee project and spent almost a decade on the executive board of the Maricopa Chapter of the Arizona Women Lawyers’ Association (“AWLA”) becoming president in 2005. Juliet blogs and speaks regularly on topics ranging from employment and leadership issues to helping entrepreneurs successfully exit their businesses. Juliet spends her free time reading, listening to podcasts, meditating, cooking and hanging out with (or hiding from depending on the day) her husband, two teenaged sons, father in law, two dogs, chickens (not her idea) and a cat.